A good skincare routine doesn't need to be complicated. Here's a simple framework to start with, whether you're completely new to actives or just want to simplify what you're already doing.
Morning
Cleanse, apply a lightweight serum (niacinamide is a great everyday pick), moisturize, and finish with SPF — non-negotiable, even on cloudy days.
Evening
Cleanse again to remove the day's buildup, apply a targeted treatment serum for your main concern (brightening, hydration, texture), and seal it in with moisturizer.
The most important step is consistency — a simple routine you actually stick with will always outperform a complicated one you abandon after two weeks. Start with one or two products, see how your skin responds, and build from there.